Experts Predict Dramatic Changes in the Future of Skin Treatment

We non-surgical skin experts are predicting dramatic changes in skincare over the next decade, as increased consumer knowledge prompts the sharp decline in sales of over-the-counter creams in favour of in-clinic skin treatment.

As a pioneer in the delivery of non-surgical skin treatments, we are predicting that as the public gains a better understanding of skincare, the beauty industry will have to work far harder to keep up with the demands of a much more knowledgeable customer.

Consumers are becoming savvier and much more careful with their money when it comes to anti-ageing creams. Skincare spend has reached over £600 million a year, but consumers are becoming disillusioned with what is currently available on the high street and so will start looking for proven alternatives.

One of the most dramatic changes we will see over the next decade will be the decline of over-the-counter creams in favour of in-clinic skin treatment. With trained practitioners able to use technology to penetrate the underlying structure of the skin, as well as providing products with greater concentrations of key ingredients such as vitamin A and pentapeptides, consumers will be able to see much better results from expertly delivered treatments.

Within the next decade, we will know a lot more about stimulating the triggers for elastin and collagen production, and so consumers will be able to pop into their local clinic to have these anti-ageing treatments delivered deep under the skin in a quick, non-invasive way. This will take years off the skin, leaving it looking much younger, all for the price of a haircut.

In turn there will have to be a greater commitment to regulating the non-surgical cosmetic market, with the potential expansion of the Healthcare Commission's remit to cover clinics which deliver these treatments.

We also predict peptides, which are already a buzzword in anti-aging circles, will grow in popularity. Peptides are the building blocks of skin regeneration and it has now been proven that when applied to the skin, they can stimulate anti-aging and healing processes in the skin. In the next decade, peptides will become a major part of the normal skincare routine.

The next decade is going to be an extremely exciting time for the skincare industry. We have a far greater understanding of the skin than we did years ago, and with vast amounts of money being invested into research, this is only going to increase in the next 10 years. This knowledge will undoubtedly filter down to the consumer, who will demand much more effective and tailored products to take care of their skin.

By Peter Beard, non-surgical cosmetic expert and director of treatments at SkinGenesis

Visit http://www.skingenesis.co.uk for more information

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